striking visuals with a soft rounded edge
One of my love childs is the student gaming club of my home University of Lapland. As we wanted to take the club to a new level we, the club admins decided we needed a catchy name and appealing visuals to grab the attention of would-be gamers! After we came up with the name and one of our talented admins whipped up our mascot Kombo, from the name and the cuddly raccoon we started to sculpt our club values, vision and mission, defining the club brand from the ground up.
stand out and shine
For my part I designed the logo and the palette, together with a poster to advertise the club, graphics for social media and finally a roll-up banner. I went with a very bright color palette that also incorporated some of our university brand colors and our umbrella organization TAO, the art student org. The strong contrast of yellow and purple is both accessible and easily distinguished in any environment.
